Holidays are a great time of year for online business owners to improve sales and increase earnings. That is to say, the holidays provide an excellent opportunity to close the year on a high note while also ensuring that the company continues to expand.
How? When it comes to marketing your online business, it’s all about getting people to come and see what you’ve got to offer. In the sea of online businesses battling for the same client base, you risk being lost if you don’t.
It is predicted that by 2023, ecommerce transactions would account for more than $6.5 trillion in sales or 22 percent of all retail sales worldwide.
You can take the help of MoreCustomersApp, it’s a one-stop-shop for everything you need to run and grow your online business. Using this tool will help you construct a visually appealing shop where clients can easily discover what they need.
So, let’s Get Your eCommerce Business Holiday-Ready
- Refine the Look and Feel of the Website
During the holiday shopping season, many people turn to the internet for inspiration and offers. Those who are purchasing for loved ones don’t want to view your ordinary webpage.
Your ecommerce site’s homepage is an excellent place to start if your goal is to get visitors into the holiday mood and urge them to purchase from you. That might include, for example:
- Spectacular color schemes and typefaces
- Imagery with a holiday vibe
In order to re-create the experience of customers entering into a shop, you may use the Welcome Music widget. Make them feel like they’re part of the holiday spirit by displaying seasonal content.
If you’re looking to spice up your site with holiday cheer, the Party Propz plugin lets you do just that. All of your columns, sections, and MoreCustomersApp widgets—including third-party widgets–can use these components.
It’s also possible to customize each element’s location and size, as well as the way they look on various screen sizes. The picture may be rotated, CSS filters can be used, and other widget style features in MoreCustomersApp can be used.
- Post-holiday-themed content
The blog for your ecommerce store is a great resource for customers who are considering making a purchase from you. That is why you should generate holiday-themed content in addition to normal blog posts for your regular readers to enjoy and rank high in search results for holiday consumers.
During the holiday season, the best way to increase traffic to your online business is to offer a compelling value proposition that addresses the most important issue facing your target demographic.
After all, individuals are always on the lookout for the greatest things to give to the ones they care about most in their lives. You may also use high-quality blog material, such as tips and examples of why you’re the greatest, to encourage people to purchase from you.
Use holiday-related keywords to help people find your content and learn about your company while they’re on the lookout for gifts.
- Use relevant holiday SEO
Your online store’s performance throughout the shopping season is heavily influenced by your SEO strategy. If you want to show up in the search results throughout the holiday season, you need to include modifiers into the keywords that describe your goods and services.
- Prepare for a Huge Amount of People
The speed and performance of a website are always important. But when it comes to ecommerce holiday planning, it is even more important to account for increased traffic.
After all, if your site takes too long to load, your visitors are bound to leave and go over to your competitors. In order to ensure the smooth running of your holiday e-commerce sales, you should do a speed test of your website and then take the necessary measures to improve its performance.
- Ensure Your Website Is Mobile-Friendly
Mobile devices account for more than half of all website traffic. You need to make sure that your website is responsive, which means that it will look good on desktops, smartphones, and tablets alike.
Enhancing your e-commerce holiday checklist:
- Selecting the breakpoints you wish to use for your design
- Setting each breakpoint’s value one by one
- It’s possible to fine-tune the final design by resizing the preview.
- To Increase Traffic and Conversions, Use Promotions
All online holiday shoppers are seeking the greatest price. With the convenience of being able to compare prices and purchase from the comfort of your own home, internet shopping is a significant lure for many people.
Starting with a sound strategy is essential when it comes to implementing seasonal specials in your ecommerce company. Be proactive rather than reactive. That way, you’ll be able to promote your sales in the most effective manner possible.
- Optimize the Opt-In Process
A holiday-themed email campaign may be the greatest approach to re-capture customers who have already abandoned your ecommerce site. You can only get people to sign up for your newsletter when they are really on your website.
Use the same tactic you used on your store’s site to get visitors to sign up for your email list instead of your competitor’s. Email is the preferred method of communication for 61% of customers.
And whatever you do, don’t forget to include an incentive, such as a voucher for your online business, to encourage them to sign up. Your customers will sign up for your newsletter and return to your store to purchase.
- Make use of the Header and Footer
A countdown timer banner is an excellent addition to your website’s header and footer.
You can also use the Countdown Timer widget to provide a sale countdown to visitors to your WordPress website if you utilize the MoreCustomersApp page builder.
A subscription option, social media share buttons, and a promotion of your store’s best deals is all ways to create urgency. As a result, you’ll be able to reach a wider range of site users and improve your revenue.
Remove any obsolete or unneeded pages from your main navigation while you’re at it. Consider establishing a giant menu if you have a large number of goods or product categories.
With a big menu, your customers will have a better time finding what they are looking for, which will lead to a rise in sales.
Final words
With the right e-commerce holiday tips of your website, you may have a profitable holiday season. You may begin converting customers sooner rather than later if you follow the recommendations outlined above.
Ecommerce website design holiday preparations may help you approach the new year on an all-time high, owing to all the sales and devoted clients you’ve accumulated throughout this time of year.
