Creating and managing the sales force is one of the fundamental secrets to allow your company to achieve the desired results . But what is the sales network? And how can the sales force be created and managed?
What is the sales force
The sales force is a group of sales representatives who have the task of selling the products or services of their company, addressing current and potential customers.
This essential element in the structure of marketing and sales therefore has the important role of creating and developing the most frequent connection between the company and the customer. The staff of the sales force is in fact often the closest to the customer, and sometimes much more so than other professionals who work within the company. Therefore, it is the salespeople who are able to intercept customer and market feedback first and best, providing valuable information to the company in its attempt to reach the sales target salesforce vlocity course.
The advantages of the sales force
The sales network can be direct or indirect , depending on whether the sales staff are direct employees of the company or whether they work as an agent or broker on behalf of the company.
Both forms have very obvious advantages and disadvantages. For example, the fundamental benefit of the direct sales force consists in the possibility of better controlling the market trend thanks to the supervision and management – in fact, directly – of the commercial ones. Furthermore, training and information distribution activities are generally more effective as well as the loyalty of sales representatives with a consequent reduction in turnover and the need to plan personnel replacements.
How to manage the sales force
One of the fundamental elements of the management of the sales force is constituted by the need to proceed with the training of the sales staff . In this context, it is essential that training is not limited to a single initial moment, when the sales force is involved in the mission and in the implementation of the actions necessary for its achievement check over here. In fact, salesforce vlocity course training must be continuous, because it is not only the products and services offered that change but, above all, the market and consumer habits .
Therefore, the seller must be able to intercept the changes and manage the communication methods in such a way as to be able to confirm the expected quality in the relationship between consumer and seller.