Here’s what you should know about Email Marketing Campaign!

Email Marketing Campaign


As a small business owner, you have tried everything possible to improve your site’s traffic. Despite the best efforts, although you see an increase in your site’s traffic, sales is still low! If that’s the case, then you have missed something. It might be because you are not capturing the email address of your visitors’ so you can contact them in the future. What if you can turn at least a few of your visitors into actual customers? Email marketing can help with this!

Email marketing is an awesome way to keep in touch with existing customers as well as individuals who have expressed interest in your service or product. Whether you are sharing special prices or exciting news about your services and products, email marketing has many benefits to improve your business. However, if you are new to the world of email marketing, it can be tricky to find where to start. This article will help you know more about email marketing and when to approach best SEO Company in Sydney.

Essential Metrics for Email Marketing:


The click-through-rate refers to the number of recipients who clicked on the links in the email. This metric is used to determine a campaign’s performance. The CTR (click-through-rate) is helpful for testing, as it helps in finding new ways to get more clicks in your emails, and eventually conversions.

Open Rate:

The open rate is the percentage of addressees who opened the email campaign. The open rate can help you find out the best time to send the email.

Unsubscribe Rate:

Based on the type of business, and what they use the email campaigns for, companies will experience different unsubscribe rate. If your list is built organically through call-to-actions on websites, you will have fewer unsubscribe rate, than emails blasting your entire database, which will result in a larger unsubscribe rate. You can approach SEO Sydneyexperts for better ideas to reduce the unsubscribe rate.

The Benefits of Email Marketing Campaigns:

Engage with Your Audience:

Sending interactive, engaging, and informative, emails to your prospects can help get your website shared and forwarded. This won’t help with your search results, but it can help spread the word about your business, and what it has to offer. Your primary goal is to get your targeted audience interested in what you are trying to say. Through email marketing, you can achieve it!

Drive Traffic:

One of the most apparent benefits of an email campaign is that it can drive quality traffic to your site. Your emails should be designed to attract recipients who are most likely to spend some time on your website. If your email marketing targets people who have an interest in the products or service you offer, the chances are that they will visit your site, and potentially make a purchase.

If you have a hard time expanding and optimising your email campaign, reach out to the best SEO Company in Sydney for expert advice.

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