As the world of online marketing continues to evolve, the role of the SEO agency must adapt as well. No longer is it enough to simply Stuff keywords into website content and call it a day. In order to be truly successful, SEO agencies must be able to measure their progress and results.
But how can you measure the success of your SEO marketing agency? Here are a few key indicators to look at:
One of the most obvious signs that your SEO marketing efforts are paying off is an increase in website traffic. The number of overall website visitors and the number of visitors from organic search should both increase over time as your site begins to rank higher for relevant keywords. You can track this data using Google Analytics.
Additionally, reputable SEO company increase in the number of inbound links to your website. As your site begins to rank higher and become more visible, other websites may begin to link to it as a resource. You can track inbound links using a tool like Google Search Console.
Higher Rankings in Search Results
As your SEO marketing efforts begin to take effect, you should see your website slowly climbing up the search engine results pages (SERPs) for relevant keywords. You can track your website’s position in SERPs using a tool like Google Search Console. Simply enter in the keyword you’re targeting and your website’s URL and Google Search Console will tell you where your site ranks.
More Engagement on Your Website
If your SEO marketing efforts are successful, you should see an increase in engagement on your website. This means that people are staying on your website for longer periods of time and are interacting with your content more frequently.
You can track engagement using Google Analytics. Look at metrics like time on page, pages per session, and bounce rate to get an idea of how people are interacting with your website. If you see a high bounce rate, for example, that suggests that people are not finding what they’re looking for on your site.
More Social Shares
As your content begins to rank higher in search results and get more views, you may also see an increase in social shares. If people are finding your content valuable, they may share it with their followers on social media.
More Leads and Sales
Ultimately, the goal of SEO marketing is to generate more leads and sales for your business. If your SEO efforts are successful, you should see an increase in the number of leads and sales over time.
There are a number of ways to measure the success of your SEO marketing campaign, including website traffic statistics, conversion rates, and leads generated.