Local SEO is exactly what it sounds. It’s the process of improving your web presence in order to improve your search engine exposure among local users. According to a Forbes research, 95% of individuals use their mobile devices to conduct local searches, with 61 percent calling and 59 percent visiting the business.
The big question is: how does a company break into the top three? It’s all part of a well-rounded SEO strategy, which begins with an understanding of Local SEO — what it is, how it works, and how to play the game. If you need guidance or assistance with increasing your local SEO, Albuquerque SEO company can assist you. They can help you boost your online presence.
What Is the Importance of Local SEO?
Local SEO makes your business stand out even if you don’t have a website and helps online leads generate more traffic to your location. Because these leads come from people who are explicitly looking for the items or services that your company provides, you may expect a high conversion rate. Local searches are on the rise, with 4 out of 5 consumers now utilizing search engines to locate local information, and 70 percent of consumers visiting a real store as a result of search result information. Local SEO also aids in influencing people’s decisions in your favor. In their perspective, the more knowledge they know about your business before they come, the more trustworthy you are.
What are the Most Important Local SEO Ranking Elements?
According to Google, the three most essential factors are:
Relevance is the degree to which people’s searches correspond to a local listing. Adding more information about your business can help Google better understand it and match your listing to the most relevant searches.
The distance between each potential business and the search terms. If a consumer does not indicate a location in their search, Google will compute the distance based on the information available about their location.
Prominence is a measure of how well-known a company is based on information Google has about it from all across the internet (like links, articles and directories). The number and quality of Google reviews are also taken into account when determining a business’s local search position; more reviews and good ratings will boost a company’s local ranking.
When you use Albuquerque SEO tactics, your business’s searches become much more targeted. Local searches are looking for a specific business or place, which means that if done properly, your company could be in a better position to promote the items or services it offers.