The coronavirus outbreak has impacted our day-to-day lives and businesses. However, accurate and up-to-date information is the key to a successful SEO strategy, especially during this crisis. As a business owner, it is your responsibility to provide your customers and prospects with up-to-date information about your business operation in such a crisis and this when Google My Business comes to the rescue. Yes, if you want to enhance your online presence during this pandemic, it is essential to optimise your Google My Business listing.
Here is how to optimise your Google My Business listing amid the coronavirus outbreak:-
Google has launched new features inside of GMB, which allow businesses to publish updates related to the coronavirus. Utilise the features wisely to stand out from your competitors.
Update the hours of operation
When people are following stay-at-home and social distancing, having your customers arrive at the store only to find out it is closed can negatively impact your brand. So, changing your hours of operation should be one of the things you need to do. Change your business operation hours in your GMB. In addition to updating it on the GMB profile, be sure to mention the same on your website and social media platforms.
Post a Covid-19 update
Google has added a new feature, COVID-19, to get the message about your business out to your local customers. So, update your potential customers with relevant information, including offers, announcements, etc. You can also specify whether you are still open and providing services. However, ensure to communicate with empathy to your consumers rather than in sales a tone. Use an empathetic tone and sensitive language.
Update the GMB description section with key information
The description section of your GMB profile is the first text that your users will read when they search for a business that you provide through Google. So, use this wisely by updating the section with relevant information regarding how you are tackling the crisis. Since only 750 characters are allowed, make sure the content is relevant and succinct.
For instance, you can mention the limits on the number of customers who enter the store at a time, or regarding the precautions you have taken in response to the crisis. You can also add shipping delay information and temporary closure of physical locations.
Ensure the phone number is up-to-date and email address
You may expect a spike in calls and emails from your existing customers. In order to ensure that your customers can contact you, make sure the phone number and email is up-to-date, and more importantly, respond to the email and calls. If possible, add a secondary number in case if your customers can’t connect you using the other number. Train your employees on how to respond to customer concerns during this crisis.
Read more: How to Make Sure Your Data is ITAR Compliant
Google has made it clear that keeping your GMB list up-to-date can help improve your local SEO Sydney performance. By doing so, Google will recognise your business as trustworthy and your SEO will be benefited. The whole world is enduring unprecedented times right now. However, this is not the end. We will bounce back stronger than ever. If you haven’t claimed your GMB listing yet, get in touch with our SEO Company Sydney to create a profile and optimise it.